5 Keys to Building an Ethical Yet Successful Business from Recruitment Maverick Gemma Downing

David.Adderson (David Adderson) • July 26, 2024

Gemma Downing is no stranger to adversity.

A purple background with the words mixxos leading the way in talent solutions

As co-founder of recruitment firm Mixxos, Gemma has battled personal struggles while building an ethical business focused on diversity and inclusion. This article explores her keys to success.

Introducing Mixxos
Gemma launched Mixxos with her now fiancé Chris after stints working in corporate recruitment. She explains, "We recently rebranded from Somnium Recruitment to Mixxos. There are two sides of the business - warehouse/industrial recruitment and commercial white-collar recruitment." The rebrand was driven by a desire to segment their offerings and champion diversity. Gemma elaborates, "It shouldn't matter who you are or what your background is, you should have equal opportunities."

Overcoming Early Hardships
Gemma has persevered through tough personal circumstances, including a divorce shortly before leaving her corporate role. She reflects, "It was a really risky time to just walk away from everything." However, she stayed focused on her vision, taking inspiration from her resilient upbringing. "I come from a non-privileged background, very much working class, and everything I've achieved, I've worked really hard for."

Building a Values-Based Culture
In shaping Mixxos' culture, Gemma engaged her team to define shared values that now underpin hiring and retention. She explains, "We've made some poor hires. Now there's not one person with us that we wouldn't want." Regular team celebrations for hitting targets also help boost morale. As Gemma puts it, "Recruitment is tough. Yes, you can earn well, but we also celebrate the small wins."

Achieving Rapid Growth
Despite industry struggles, Gemma notes Mixxos has grown over 100% year-on-year. She attributes this to focusing on long-term client relationships over quick profits. Gemma explains, "We'd much rather go back to building trust - that's a partnership." The team also stays true to its purpose-led roots. As Gemma affirms, "We've grown organically and that's how I see us continuing. We don't want shareholders to dilute what we stand for."

Gemma's story offers inspiration that growth and ethics can thrive together in business. What examples have you seen of values-driven leaders achieving success? Share your thoughts below.

< Older Post Newer Post >

Unlock Smarter Spending for Better SEND Outcomes – Part 2

By David Adderson • July 14, 2025

In Part 1 of this series, Dr Anita Devi opened the conversation on the rising complexity of SEND and the need for intentional, values-driven provision. Her reflections focused on inclusive leadership, purposeful commissioning, and the principle that less can often be more . In this second part, I’d like to continue the conversation — but from a financial perspective. My name is Katherine Robertson. I’ve spent over 10 years working with organisations across sectors including the education sector, helping them to navigate their finances confidently and strategically. What I’ve learned over that time is simple: money follows priorities — but only when we lead with clarity . And now, with SEND needs rising faster than school income, we must work smarter than ever with the resources we have. 🎯 From Stockpiling to Strategic Spending In 2024, the Department for Education wrote to 64 academy trusts, concerned that some were holding onto reserves more than 100% of their annual income . These aren’t just large numbers — they are untapped opportunities. Of course, we know why these reserves exist: financial uncertainty, poor capital funding, and the understandable desire to protect future viability. But if money meant for today’s pupils is held for tomorrow’s problems , we risk doing a disservice to the very learners we aim to support. That’s why we’re asking an important question: Can schools and trusts use their reserves to strengthen inclusion and SEND support now, without compromising their long-term financial security? Our answer is yes — with the right approach. 🧩 Applying Financial Wisdom to Inclusive Practice We are not advocating reckless spending or draining reserves dry. On the contrary, we work with leaders to build a clear, defensible strategy for using reserves wisely , backed by robust modelling, compliance with DfE guidance, and an unwavering focus on improving outcomes for children with SEND. Together with Dr Anita Devi, we bring dual lens: educational insight and financial clarity. Here’s how we help to: ● Identify untapped funding within existing reserves ● Co-develop an evidence-led SEND investment plan ● Align to DfE expectations on reserve levels and financial health ● Build the narrative for governors, trustees, auditors and regulators ● Support ongoing evaluation to ensure value for money and impact It’s not about spending more. It’s about spending better . 🔄 Releasing Funds. Reinforcing Purpose. SEND needs are not going away — and nor are the financial pressures. But when finance and inclusion experts work together, we can unlock solutions that support both pupil outcomes and institutional resilience . With careful planning, strategic reserve use can: ● Fund early intervention ● Invest in staff development ● Improve provision infrastructure ● And reduce future costs from reactive SEND placements or escalation It’s a long-term gain — and a value-led approach to financial governance. 💬 Let’s Continue the Conversation If you’re sitting on reserves and wondering how best to use them — or if you’re just ready to rethink how your SEND resources are working for you — we’re here to help. We offer a tailored advisory service that helps schools and trusts plan, invest and lead with both head and heart. 📩 Reach out at SEND_Finance@youtopia.co.uk to book a preliminary conversation. Because sometimes, the smartest way to save — is to spend with purpose. Author: Katherine Robertson Strategic Finance Expert and Education Consultant In partnership with Dr Anita Devi – Leading SEND Specialist