This unexpected twist will teach you resilience and adaptability in the face of adversity. Stay tuned for the inspiring story of Heather Highgate, who turned challenges into opportunities with a surprising business strategy. Find out how she navigated the ups and downs to keep her business afloat and thriving, even during uncertain times. The unexpected turns in her journey will leave you on the edge of your seat, eager to learn how she did it. Get ready to be inspired by Heather's unwavering determination and innovative approach.
"Success isn't about money. It's about, you know, can you go to bed at night and sleep when you wake up in the morning, you know, are you happy? Are you healthy? That, to me, has to be more important, especially in this day and age." - Heather Highgate
My special guest is
Heather Highgate, the Director of EllieVision AV, offers a refreshing blend of tenacity and creativity, drawing from her unconventional career trajectory and personal experiences. From her early days of juggling work in restaurants to her passion for history and museum work, Heather's journey into entrepreneurship reflects her ability to adapt and thrive in the face of challenges. Her unique insights into pivoting business strategies during the COVID-19 pandemic provide a relatable and inspirational narrative for small business owners navigating similar hurdles. Heather's story embodies the spirit of resilience and determination, making her a valuable resource for those seeking to transform setbacks into opportunities for growth and innovation.
This is Heather's story:
Heather's journey is a compelling tale of determination and resilience in the face of unforeseen challenges. Her entrepreneurial endeavour was spurred by a deep-rooted commitment to provide the best future for her daughter, Eleanor. Heather's transition from a successful corporate career to establishing her own business was not devoid of obstacles. The onset of the COVID-19 pandemic prompted a profound shift in her business strategies, leading to the innovative pivot from traditional exhibitions to the creation of outdoor cinemas. This adaptation not only ensured the survival of her business during the pandemic but also fostered a sense of community and togetherness during uncertain times. Heather's story embodies the unwavering spirit of small business owners navigating uncharted territory, serving as an inspiration for those seeking to adapt and flourish amid adversity.
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