Taking Risks and Finding Opportunities: An Entrepreneur's Resilience Through Hard Times

David Adderson • January 26, 2025

Ever wondered how a small business survived by pivoting from exhibitions to outdoor cinemas during the pandemic? 

This unexpected twist will teach you resilience and adaptability in the face of adversity. Stay tuned for the inspiring story of Heather Highgate, who turned challenges into opportunities with a surprising business strategy. Find out how she navigated the ups and downs to keep her business afloat and thriving, even during uncertain times. The unexpected turns in her journey will leave you on the edge of your seat, eager to learn how she did it. Get ready to be inspired by Heather's unwavering determination and innovative approach.


"Success isn't about money. It's about, you know, can you go to bed at night and sleep when you wake up in the morning, you know, are you happy? Are you healthy? That, to me, has to be more important, especially in this day and age." - Heather Highgate


My special guest is


Heather Highgate, the Director of EllieVision AV, offers a refreshing blend of tenacity and creativity, drawing from her unconventional career trajectory and personal experiences. From her early days of juggling work in restaurants to her passion for history and museum work, Heather's journey into entrepreneurship reflects her ability to adapt and thrive in the face of challenges. Her unique insights into pivoting business strategies during the COVID-19 pandemic provide a relatable and inspirational narrative for small business owners navigating similar hurdles. Heather's story embodies the spirit of resilience and determination, making her a valuable resource for those seeking to transform setbacks into opportunities for growth and innovation.


This is Heather's story:


Heather's journey is a compelling tale of determination and resilience in the face of unforeseen challenges. Her entrepreneurial endeavour was spurred by a deep-rooted commitment to provide the best future for her daughter, Eleanor. Heather's transition from a successful corporate career to establishing her own business was not devoid of obstacles. The onset of the COVID-19 pandemic prompted a profound shift in her business strategies, leading to the innovative pivot from traditional exhibitions to the creation of outdoor cinemas. This adaptation not only ensured the survival of her business during the pandemic but also fostered a sense of community and togetherness during uncertain times. Heather's story embodies the unwavering spirit of small business owners navigating uncharted territory, serving as an inspiration for those seeking to adapt and flourish amid adversity.


The resources mentioned in this episode are:


Connect with me here:


By David Adderson November 25, 2024
Daniel OSullivan
By David Adderson October 28, 2024
Discover the unexpected source that helped a small business owner overcome burnout. It's not what you think. Stay tuned for the surprising twist!
By David.Adderson (David Adderson) July 26, 2024
Running a small business is no easy feat.
By David.Adderson (David Adderson) July 26, 2024
Finding balance as a working parent can feel like an impossible tightrope walk.
By David.Adderson (David Adderson) July 26, 2024
This is a subtitle for your new post
By David.Adderson (David Adderson) July 26, 2024
Gemma Downing is no stranger to adversity.
By David.Adderson (David Adderson) July 26, 2024
How can small business owners navigate the inevitable ups and downs of entrepreneurship and avoid the spectre of insolvency that looms over so many ventures?
By David.Adderson (David Adderson) January 26, 2024
Have you heard these myths about balancing work and parenting during the early months?
By David.Adderson (David Adderson) January 26, 2024
Ready to unlock the secret to work-life balance while successfully running your business?
By David.Adderson (David Adderson) September 1, 2023
Unleashing Fulfilment:
More Posts
Share by: