Upskilling for the Future: How Entrepreneurs Can Stay Ahead of AI

David.Adderson (David Adderson) • May 26, 2023

How to Up-skill for the Future of Work: A Guide for Entrepreneurs

The AI revolution is here, and entrepreneurs must adapt to the ever-changing business landscape. Luckily, our guest, Matt Beswick, is here to guide you through it all! With years of experience under his belt, Matt will be sharing his insights into the impact of AI on the workforce and why upskilling is the need of the hour. From managing supply and demand to maintaining quality and core values, Matt has had to navigate numerous challenges on his entrepreneurial journey. In this article, he shares how he tackled these obstacles and seamlessly integrated AI into his business model. Entrepreneurship isn't always easy, but with Matt's advice and guidance, you can stay ahead of the curve and thrive in the era of AI.
My special guest is Matt Beswick
Meet Matt Beswick, a digital marketing whiz and co-founder of Era, a successful 50-person agency he started with his buddy Paddy back in 2015. Known for his knack in SEO and love for all things geeky, Matt's journey has seen him go from coding and innovating to leading a thriving company. With a passion for entrepreneurship that goes back to his teenage years, Matt's experience in gaming and the world of AI has shaped his perspective on the importance of upskilling in today's workforce. With a relaxed demeanor and friendly approach, Matt's insights on the impact of AI are sure to resonate with our entrepreneur audience.
Looking to the Future
The growing influence of AI in the workplace requires businesses to adapt and invest in the development of new skills. In the dynamic business environment, entrepreneurs must plan for the future by accepting the need to upskill existing staff, explore new training opportunities, and maintain a focus on the human aspect of the work. This proactive approach ensures a smoother integration of AI and human skillsets while keeping businesses competitive and sustainable. Matt Beswick is optimistic about the changes in the workplace brought about by AI. He shares his view that the increasing use of AI could lead to more human skill development and higher-level thinking in the workforce. Matt underlines the importance of nurturing a balance between AI and human capital, stating that businesses must double down on employee training and development. This ensures the team is equipped with the necessary capabilities to thrive in a rapidly changing landscape driven by AI.
Hiring Practices
In the ever-evolving business world, hiring the right talent and fostering a positive company culture have become increasingly important. Embracing thoughtful hiring processes and remaining open to change can significantly impact a business's success and stability. Entrepreneurs should prioritize finding employees that align with the business's values, focusing on long-term success and growth in the workforce. Matt Beswick shares his insights into the hiring process at Aira, emphasizing the importance of finding the right fit and avoiding a hire fast, fire fast mentality. He acknowledges that his approach may have slowed down growth at times, but contributed to the company's overall stability and employee satisfaction. Matt's experience offers valuable advice for business owners, highlighting the long-term benefits of investing in well-matched employees and thoughtfully built teams.
Different Approaches to Business
When exploring different approaches to business, the conversation between David and Matt Beswick underscores the significance of adapting to change and finding fulfillment beyond material possessions. Entrepreneurs should be open to different perspectives and tactics, being ready to reassess priorities and values as their businesses evolve. Adopting this mindset fosters resilience and flexibility, helping navigate the many ups and downs of entrepreneurship. During the podcast, Matt Beswick reflects on his past experiences with business growth and emphasizes the importance of prioritizing family and work-life balance. The conversation also highlights the value of having a business partner with a complementary perspective. In Matt's case, his business partner Catherine provides a more measured approach to decision-making, ensuring a well-rounded and robust strategic vision for their agency. 

The impact of AI on the workforce is a topic of utmost importance for entrepreneurs who want to stay relevant and competitive. By learning and upskilling ourselves and our teams, we can ensure that we are making the most of this new technology. Balancing the need for automation with the human touch, and growing our skills and knowledge will allow us to thrive in this new era.

By David Adderson July 4, 2025
Inclusion is desirable, yet it is complex. In this two-part blog, we begin to unravel the challenges of increasing needs in education and diminishing resources. In this article, Dr Anita Devi explores some of the many challenges Educators in England currently face. Her intent is to extend perceptual thinking from problem to solution. In Part 2, Katherine Robertson will unpick some of the financial levers for consideration. I have worked in the education sector for a fair few decades now. Am I showing my age? Possibly, but also my experience and out of that experience is born wisdom. Wisdom is applied knowledge with the benefit of lived experience and hindsight. To broaden our thinking, I have decided to focus on three areas: Rising needs in the classroom – ensuring each child receives an educational experience that is progressive, whilst meeting their needs Less is more – applying a structured and systematic approach to providing support for special educational needs and disability (SEND) Commissioning with purpose – intentionally involving others, when needed. Since the increase in needs always outmatches the rise in resource funding, sadly we will always be in a deficit. This is not about being despondent, but hopeful through responsive and creative solutions. In many life situations, we face elements of the unknown and so we put in place checks and balances to ensure we maintain stability. If our own personal finances were continuously in the red, we would be faced with three options: Reduce spending Increase income Look for alternatives In the education world whilst options 1 and 2 may be possible to some degree, it is restricted and ultimately option 3 has been our default; especially if we are to adhere to the core principles of The Salamanca Statement (1994) and more closely to home, The Children and Families’ Act 2014. Rising need in the classroom Those who lead on inclusion and /or SEND need to simplify systems to ensure those learners who require additional and adaptive provision receive it. I have expanded more on this in a July 2023 booklet, which you can download here . If as a leader, you understand the fundamentals of an inclusive provision framework, you can reduce the paper trail to make it purposeful, without compromising on keeping a diligent paper trail of evidence. This will also ensure you know whether what is in place is having an impact or not. SEND: It is time to lead differently . Less is more There are a number of core decisions to be made when additional provision is put in place. For example, in or out of the classroom? How long is the defined additional support required and most importantly what is the expected outcome from the additional support? For far too long, we have assumed the ‘forever’ model when it comes to interventions or additional support. We have often omitted to discern short-term from long-term, as well as factor in the negative impact of too many interventions simultaneously. Short-term interventions, if assessed and targeted well can (in many instances) provide the learner with new skills and/or increased independence. This is a desirable outcome, as none of us is truly seeking to create a dependency model. Equally, administering too many interventions simultaneously takes away from the exploratory nature of interventions i.e. what’s working and what needs to change. We have indeed moved away from the ‘medical model’, however, some of the basic principles still need to be considered. In response to a medical condition, a doctor would not prescribe multiple medications or remedies simultaneously. Due care and consideration would be given to the negative interactive impact of one solution upon another. We need to apply a similar approach to inclusion and SEND. This is not denying that a child may have multiple needs, but sometimes it is about focusing on one thing at a time. Commissioning with Purpose This has been a bugbear of mine since 2018 , if not before! As a previous SEND Advisory Teacher, I was always intentional about ‘adding value’ to what is already in place in any setting. As a previous Senior Leader / SENCO, I was always intentional about securing services that provided ‘value for money’. I’ve worked with The Audit Commission on this and The National Audit Office, not to mention Business Managers and local authorities. I would also encourage readers to explore their ‘decommissioning process’. As a long-standing Education Change Consultant, my team & I always write our exit plans before we go into support. This is regardless of whether we are working in the UK or overseas. I am continuously amazed how many schools/colleges rely on the same service for years, even if there is no impact evidence of change through the input they are buying in. Over the years, training head teachers at national conferences, I have always advocated ‘procurement with precision’. Even at local authority level, I think provision would be better if Porter’s Forces were applied during the annual review of an EHCP in regard to placement choices, especially non-maintained Independent schools (NMIs). Supplier power through exuberant price hikes, in a time when there is a shortage of places, is both immoral and financially unsustainable. This is just the start of the conversation, but with a few systemic tweaks – schools and colleges can begin to look differently at provision. Still meeting the needs of children and young people but reducing the strain on financial resources and human manpower. Do get in touch if you would like to find out more. Author: Dr Anita Devi dr. h.c. Dr Anita Devi , leading SEND specialist, and Katherine Robertson , strategic finance expert, have joined forces to offer a new advisory service for schools and colleges . This service is designed to provide strategic financial governance of SEND provision, focusing on efficiency, effectiveness, and value for money . We help you explore financially sustainable solutions that support early intervention, improve outcomes, and make the most of every pound spent, without compromising on quality. If you're ready to rethink how SEND resources are used in your setting, contact us for a preliminary conversation at SEND_Finance@youtopia.co.uk 📢 And keep an eye out for our upcoming blog
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